Visual systems fromstrategic ideas

Magic Moon
Branding
Branding for a goal-tracking and meditation app





1 / 6Magic Moon App
Product
A goal tracker by Yuri Muradyan, where the visuals carry the product’s philosophy (soon)


AE Platform
Product
Thousands of AliExpress partners on one B2B platform

AliExpress plugin
Product
A browser extension that shows affiliate data right on AliExpress
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Branding
Brand strategy
Research
A brand doesn’t exist in a vacuum: there’s always a context the company lives and grows in. People, the market, industry trends — all of it shapes perception.
We’ll research the market, competitors and audience and help you find your points of difference, take a strong position and become clearer to people.
Brand platform
A brand without a platform is a set of random decisions: sales say one thing, marketing does another, the product a third. The brand ends up looking and sounding like five different people instead of one.
We’ll help you pull all the meanings together and put the essence into words: who you are, why it matters and what sets you apart. With a brand platform it’s easier to make consistent, sound decisions — from naming to changes in the product.
Naming and registration
You can fall in love with a name at a brainstorm and later find out it clashes with the strategy or can’t be registered.
We’ll offer you name options, narrow the long list down to a short one, and check linguistics and perception. Our lawyer will check the name against the registries and take the trademark registration all the way to its certificate.
Brand identity
Visual system
An identity without a system turns into a set of random decisions. Every new design task — a banner, a presentation, packaging — starts from scratch and depends on the taste of whichever designer gets it. Over time the brand loses its integrity and recognisability.
We’ll develop a strong visual concept grounded in the brand’s strategic idea and build it into a system with clear rules. Your team can make design decisions quickly and confidently, and the brand stays recognisable on any medium.
Logos
To us a logo isn’t a standalone object but part of the identity. It has to live within a system: work together with type, colour and graphics, and stay recognisable at any size — from an app icon to a shop sign.
We’ll create a logo that becomes a natural part of your visual system, and help register it as a trademark: our team includes a lawyer who will check the mark against the registries and take the registration all the way to its certificate.
Automation
Templates and tools
We’ll help bring the system into everyday work. First we study the environment your marketing lives in, then prepare templates for presentations, posts, proposals and other documents in the tools your team already uses. We work with AI, so the materials get made faster.
New materials get made faster, and the quality stays consistent.
Design support
As a brand grows, so do its design tasks: ad campaigns, pitch decks, marketing materials. Hiring a separate specialist for each is slow and expensive.
We’ll assign a team of designers and a manager to your tasks. You get not one skill set but several: each task goes to a designer with the right expertise. Results in 24–72 hours, depending on the task.
The minimum package is 40 hours a month, covering the designers’ and the manager’s work.
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Web
Information architecture
Prototyping
A website without a well-thought-out structure is a set of pretty blocks that don’t answer the visitor’s questions or lead them anywhere.
We’ll design the prototype together with a strategist, taking the brand’s meanings into account and analysing your current site if you have one. Every page and every block gets its own job, so nothing in the structure is left to chance.
Editing
When needed, we bring in an editor who works with texts in Russian and English. We can keep looking after your content afterwards too, on a contract basis.
Web design
Landing pages and promo
Whether it’s a one-page landing or a large corporate website, to us it’s one of the brand’s main carriers and a key point of contact with its audience.
We bring strategy, design and development into one process to launch faster and keep the quality up at every stage.
Special projects
We make unconventional digital formats: promo sites, interactive stories and game mechanics.
For each task we build its own system of visual and interactive solutions that helps it stand out and solve a specific business goal. We pay special attention to the narrative.
Corporate websites
A corporate site is the company’s shop window for clients, partners, investors and future hires. It has to explain the business, earn trust and grow with the company.
We’ll work out a structure for every audience, build a system of pages and set the site up so your team can add news, vacancies and projects on its own.
Launch and support
No-code
You don't always need development from scratch: a site built on a platform ships faster and costs less, and the team keeps editing it on its own.
We work on almost all the popular builders: Tilda, Webflow, Readymag and others. We pick the platform for the task and build the site so it's easy to maintain after us: a clear structure, tidy blocks, a guide for your team.
Vibe-code
When you need to show an idea fast, not after months of approvals, a site can be vibe-coded.
We'll put a landing page together faster than usual and hand over the source files with micro- and macro-animations. We make festival projects the same way: fast and at a high level, with attention to detail and motion.
Support
A site needs an owner who makes sure it doesn't fall apart. Often there isn't one: the contractor has left and the team is afraid to touch anything.
We can take the site over: run an audit, draw up a backlog of improvements and take on the support completely.
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Product
Product Vision
Product vision
Without a shared vision a product grows in every direction at once: each team pulls its own way, and the backlog turns into a wish list.
We’ll put your product vision into words: who the product is for, what problem it solves and what it should become in 2–3 years. We’ll tie it to the brand platform so the product and the communication say the same thing. With a vision it’s easier to set priorities and let go of what doesn’t matter.
Customer development
It’s easy to mistake assumptions about users for facts — and spend months on features nobody needs.
We’ll run in-depth interviews with your customers and with people who haven’t become customers yet: write the guide, recruit respondents, talk to them and pull the findings together. You get a map of the audience’s real jobs, pains and motives — with quotes and recommendations on what to do next with the product and the communication.
UX/UI
Apps and platforms
We’ll help launch a digital product. We design b2b platforms and admin panels, and take on the day-to-day tasks — structured and to the point.
Design libraries and support
We create Figma libraries, brand books and guides the team actually uses. We document the principles so that both people and AI tools understand them.
Trusted by
AliExpress
Yuri Muradyan
Gate Legal
Senior*s bar
AliExpress
Yuri Muradyan
Gate Legal
Senior*s bar
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